Fresh Trends in Event Design
Delivering a memorable, top-notch event is a just as important as keeping within budget. Every meeting and event planner wants to make a lasting impression on guests. Not only should attendees have a great time, but they should also be talking about your event long after it occurs. In an industry where word travels fast and trends can change as quickly as a Kardashian changes her looks, it’s extremely important to be on top of your game. So just what are some of the fresh trends in event design right now? We’re glad you asked.
Technology, technology, technology! Use it, stand by it and embrace it. We live in a fast-paced technology driven world. People are turning to technology to connect, network and even prospect. Some of the leading meeting and event planning trends include vast social media publicity along with easy and accessible resources. People want to be informed and entertained, nothing new there, but they now want the ability to easily share that information with others. Setting up a social media wall or adding charging stations throughout your meeting space will go a long way in helping attendees quickly spread the word.
Another aspect of technology that proves to be a popular trend is lighting and special effects. One of the first impressions your guests will have of the event is the space itself. Imagine walking into an event space where a hologram is on stage interacting with guests or leading the seminar from across the globe. Believe it or not, this is happening right now! LED screens and tablets in place of menu’s or meeting programs are a fun way to invite your attendees into the world of tech and ensure they gain a lasting impression of the event!
Live streaming is another technological platform that has been up and coming over the years in the meeting and event industry. With more and more people working from home, busy schedules and frequent travel, being able to capture the essence of a meeting through a live stream feed can boost attendance yet cut down on actual on-site costs.
Breakout of the board or even ballroom and bring a fresh twist to your meeting or event. While much of your meeting may have to take place on property simply due to logistics, timing or food and beverage minimums, give your group a taste of the destination by utilizing a local venue. Many venues will allow hotels to cater, thus helping you to satisfy any contracted F&B. Check with the DMO or CVB to find unique off-property venues that can serve double duty – showcasing the area while providing the necessary meeting or event space.
Swag bags are a great way to show appreciation and leave a lasting impression, but coming up with items that are easy to carry or pack can be a bit daunting. So simplify the swag bag by going digital! Try replacing tangible swag bags with online assets such as digital gift coupons, promo codes or photo keepsakes filled with event highlights.
There are just a few of the fresh trends in event design that can lead to a memorable event! A savvy production company and a well-connected destination expert can be extremely helpful in delivering a first-class program. In Newport Beach, CA that expert is Visit Newport Beach. As a destination partner, Visit Newport Beach has the knowledge and expertise that can simplify the planning process and offers resources that can extend the meeting budget.