Getting ready for your next big group program? Wondering if you need a DMO or DMC, or both? Still trying to figure out just exactly which company does what? We get it; there are plenty of acronyms floating around. Knowing the difference between a DMO and a DMC and which to call when will ease the site selection and program management process.  To clarify the terms and help meeting planners determine where to turn for help, we’ve outlined the key differences to know between a DMO and a DMC.

DMO Meaning

The DMO, meaning Destination Marketing Organization, is a not-for-profit organization that represents a specific destination. DMOs help drive business to the destination through group bookings at area properties. The term is often used interchangeably with CVB (convention and visitor bureau), yet the DMO may operate a bit differently than a traditional CVB in that its primary focus is on group business travel rather than both leisure and business travel. The DMO is responsible for promoting the destination with the intent of booking meeting and event business, which helps boost the local economy.

Why Work With a DMO?

Often the official point of contact for meeting planners, DMOs are considered destination experts. With local knowledge, strong hotel relationships, and numerous resources, DMOs help streamline the site selection and planning process. DMOs can offer unbiased recommendations and extensive information on meeting facilities, off-site venues, and unique group activities. They are experts at helping groups get the most out of their time in the destination.

How Much Does a DMO Cost?

As not-for-profit organizations, DMOs do not charge for their services. The majority of their funding comes through a combination of hotel occupancy taxes and membership dues.

DMC Meaning

Once you have the destination selected and the property contracted, then it’s time to turn to your DMC for the coordination and management of program details and logistics. A DMC is a destination management company and has extensive local knowledge, but is primarily involved with everything on the ground once a program books. DMCs specialize in the implementation of events rather than the destination and hotel selection. They handle all aspects of a program from airport transportation to themed events, activities, and tours to overall program logistics.

Why Work with a DMC?

DMCs work cooperatively with DMOs, hotels, resorts, convention centers, and venues. Like DMOs, they also have up-to-date information about the area. They will often work with a DMO during site inspections in order to showcase the best of the destination and provide an overall experience for the client with the intent of booking the business.

Do You Have to Pay for a DMC?

DMCs are for-profit businesses, providing services for a fee. DMCs charge for their expertise, local knowledge, and overall management for your group event, tours, activities, and transportation. Payments may vary based on the DMC and how it charges for its services.

How Do DMCs Operate Compared to DMOs?

Because DMCs may be organizing and managing many aspects of a program, they must have a strategically located office. Many companies, especially those with incentive programs, have preferred DMC partnerships. In areas where the preferred DMC does not have a local team, the company may rely heavily on the DMO for full program recommendations, including venues, activities, restaurants, and transportation, yet they will have an internal operations team execute the meeting onsite.

While the overall objective for a DMO is to bring programs to the destination, the primary goal of a DMC is to manage a seamless program from start to finish. Both organizations, however, have the same intention: to highlight the best of the destination and deliver an experience that leads to repeat business.

Partner With Visit Newport Beach As Your DMO

When you begin to search for the ideal destination for your next program, start by involving the local DMO. In Newport Beach, CA, the DMO is Visit Newport Beach. As a destination partner, Visit Newport Beach has the knowledge and expertise that can simplify the planning process and offers incentives and resources that can extend the meeting budget.. Connect with us to learn more about our work as a DMO, or submit your request for proposal for your next group and meeting event at Newport Beach.