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VISIT NEWPORT BEACH, INC. IMMEDIATE ACTION PLAN

New Tactics, Programs, and Initiatives Added Daily

  • Visit Newport Beach’s national PR agency (J/PR) and rockstar Marketing Team are implementing a long-standing crisis communications plan with new components added hourly.
  • We are in constant communication with local, county, and state officials on this issue. We just concluded a fantastic call with Caroline Beteta, president & CEO, Visit California. She and her global team are standing by with numerous media relations, messaging and other resources to assist us with countering any negative publicity while still recognizing the urgent situation.
  • On a regional level, my fellow Orange County Destination Organization CEOs and I have formed an immediate partnership, Orange County Coastal Tourism Alliance, to coordinate all messaging and ensure the real facts, truth and no exaggerations about the crisis are distributed via media, social media and other news sources.
  • This alliance’s first task is developing a centralized website of content, historical data on previous oil spills, facts, figures, data, tourism messaging and real-time information about the situation. Each of our destinations (Visit Huntington Beach, Visit Newport Beach and Visit Laguna Beach) will coordinate all media statements together, so we’re all saying and speaking about the crisis in the same way with the same facts and pivoting to more positive stories about the current situation and clean-up.
  • Orange County Coastal Tourism Coalition Oil Spill Microsite:
    • This alliance’s first task is developing a centralized website of content, historical data on previous oil spills, facts, figures, data, tourism messaging and real-time information about the situation.
    • Real-time beach maps, closure maps and infographics will be updated daily.
    • Media and Social Media message points updates daily.
    • Suggested Social Media posts and content updated weekly.
    • Each of our destinations (Visit Huntington Beach, Visit Newport Beach, and Visit Laguna Beach) will coordinate all media statements together, so we’re all saying and speaking about the crisis in the same way with the same facts and pivoting to more positive stories about the current situation and clean-up. Please be on the lookout for the launch of this microsite this week.
  • Crisis Communications: Please let Visit Newport Beach know if you’ve been contacted by any local, regional or national media. We have trained media spokespersons, and we can assist you with writing your message points and ensuring we all protect the Newport Beach brand.
  • Crisis Social Media 101: please look below for a quick list of tips of things to do or not post during a crisis on your business social media accounts.
  • Please fill out the short questions below to keep us aware of your tourism-related business’ changing situations, hours of operation, closure or needs.

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