Respected Industry Veteran Brings Nearly 25 Years of Expertise to Destination Marketing Organization
NEWPORT BEACH, CALIF. (January 5, 2015) – Newport Beach & Company, the destination marketing organization for the city of Newport Beach, has appointed Doug McClain as Senior Vice President & Chief Marketing Officer. Having nearly 25 years of hospitality brand leadership, McClain will lead a dynamic team of marketing professionals into the next level of progressive destination marketing for Newport Beach.
“We were tremendously thorough in our pursuit to find an exceptional fit for this vital role in our organization,” says Gary Sherwin, president & CEO, “We are thrilled that Doug McClain fits our criteria; an executive with outstanding community, stakeholder and internal team leadership and engagement, a visionary with the ability to execute a strategic and integrated marketing program and a prolific professional that fits in with our internal culture.”
McClain, as Senior Vice President and Chief Marketing Officer, will handle a diverse portfolio of responsibilities in marketing the city of Newport Beach, California. He will be the chief strategist, brand architect and integrated marketing leader for the umbrella organization and business units that include Visit Newport Beach Inc., Dine Newport Beach, Newport Beach TV, Celebrate Newport Beach and Enterprise Newport Beach.
“I am elated to join this cutting-edge destination marketing organization,” says Doug McClain, “I have the privilege of telling the remarkable Newport Beach story, working with a collaborative and professional team and look forward to launching into a productive and results-oriented future.”
McClain possesses nearly 25 years of marketing expertise in hospitality, tourism and publishing industries. McClain has a degree in journalism from the University of Missouri-Columbia and an MBA from the University of Missouri-Kansas City. McClain began his career in journalism at the American Marketing Association and Advertising Age magazine and later transitioned to hospitality and tourism, having held key marketing positions at Rand McNally & Co., Preferred Hotels & Resorts Worldwide, Hyatt Hotels & Resorts, Kansas City Convention & Visitors Association. More recently, McClain served as the Vice President of Marketing & Communications for Visit Tampa Bay.
McClain is part of American Marketing Association (AMA), Travel & Tourism Research Association (TTRA), American Advertising Federation (AAF), Destination Marketing Association International (DMAI) and U.S. Travel Association. McClain has earned his Certified Tourism Ambassador (CTA) and will earn his DMAI Certified Destination Marketing Executive (CDME) this year.
About Newport Beach & Company
Founded in January 2013, Newport Beach & Co. is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach. The agency brings together all of the marketing entities connected to the Newport Beach brand, and is designed to oversee separate business units that include Visit Newport Beach, Dine Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV. Additionally, Newport Beach & Co. includes the Newport Beach Foundation focused on creative charitable endeavors that support the business community.