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TALK – HOORAY FOR HOLLYWOODLAND

TALK – HOORAY FOR HOLLYWOODLAND

Hooray for Hollywoodland: 95 Year History of the Hollywood Sign

In 1923 Moses H. Sherman, namesake of Sherman Library & Gardens, partnered with several associates to create an upscale hillside housing development named Hollywoodland. Built as a temporary billboard to advertise the development, the Hollywood sign now ranks as one of Los Angeles' top tourist attractions and one of the most iconic images in the world. Historian Mary Mallory presents the fascinating story of how this emblem of glamour and opportunity has come to symbolize the city in which it resides.

Price: Free

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